Maximize Profitable
Amazon / Walmart
Advertising Sales

$1,000 Free Consulting Services with 30-Day Free Trial - Limited January Offer

40% of Advertising Campaigns are Losing Money and another40% of Campaigns are Losing Profitable Market Share*

AdConsultant Helps You Determine Which are Which and Maximize Profitable Sales

🔄

Optimize Your Paid Search Advertising
Campaigns Using a Proven Process

1
SETUP
Go through the 5-step process to categorize campaigns and search terms and set ROAS targets.
2
AUDIT
Determine optimization opportunities using the 7-step analysis process.
3
STOP THE BLEEDING
Use tools to immediately address performance issues and waste.
4
OPTIMIZE CAMPAIGN STRUCTURE
Optimize campaign structure, negative keywords, keyword targeting, and create new campaigns.
5
CONTINUOUS OPTIMIZATION
Set up ongoing bid target and placement bid optimizations and use other tools
6
MONITOR PERFORMANCE
Track perfromance, see statistical performance changes, make good decisions.
7
MANAGE PERFORMANCE
Ongoing management of campaigns, ad groups, keywords, and search terms.
View Detailed Process Guide

From audit to action — each optimization step is designed to improve performance, clean up campaign structure, and maximize profitable sales.

Big Wins are Driven by
Doing the Fundamentals Well

In our audits, we find that doing the fundamentals well both dramatically increases campaign efficiency and makes every other optimization more effective. Everything flows from a solid foundation.

Calculated ROAS Targets
Calculate ROAS targets based on profit and repeat purchases to align business goals with ad strategy — often enabling 2x-5x more revenue while remaining ROI+.
Campaign Architecture
Use Single-Product (ASIN / Item) campaigns with both Auto and Manual types in mirrored structures (Amazon only) for better control and precise bidding to unique ROAS targets.
Brand vs. NonBrand Separation
Proper separation via campaign naming, match types, and negatives is essential. Mixing Brand and NonBrand traffic hides real ROAS performance and undermines optimization.
Bid Optimization at All Levels
Every bid should align to the ROAS target — keyword bids, placement modifiers, and auto-targeting bids. Done right, it unlocks maximum click-share and profitable sales.
Product Selection
Use our Conversion Efficiency formula to identify which products should receive the most budget. Deprioritizing low performers to focus on top performers can double revenue.
Product Detail Page Optimization
Optimize titles, bullets, A+, and images to significantly raise conversion rates, increasing allowable bids and boosting ad-position and total clicks. (Not included in AdConsultant)
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AdConsultant Can Help You

Determine which Campaigns are Making or Losing Money
Calculate Profitable Campaign/Product ROAS Targets
Audit Your Amazon or Walmart Advertising Campaigns for Best Practices
Implement a Proven Campaign Architecture, Step by Step
Compare and Analyze Daily Performance Trends
Use Our Proprietary Product Selection Methodology
Use Statistics to Identify Important Changes in Daily Performance
Set Up Campaigns to Maximize Market Share and Profitable Sales
Learn Our Proven Methodology Using the Extensive Training Library

AdConsultant walks you step-by-step through the same Amazon or Walmart Sponsored Products methodology used by top advertisers and Fortune 500 brands — tested and learned the hard way over nearly 10 years of in-platform experience and consulting for a "Big Three" consulting company.

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Analyze Your Performance Over Time

Spot statistical trends instantly with the Trend-Arrows table. Graph metrics and compare time-periods that align by day of week with the Performance-Graph, and much more.

Performance over time with multiple metricsCompare performance periodsPerformance breakdown by campaign

Graph any combination of metrics to compare data over time-periods that align by day of week and using Last 28 Days, Last 14 Days, Last 7 Days, Last 3 Days, or a custom range.

Select "Show Previous Period" to graph current data against previous period data, aligned by day of week for a better understanding of week-over-week trends.

Explore Performance Analytics

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AI-Powered Insights. Available Any Time.

Get Insights About Your Campaigns at the Campaign Category and Product Levels.

AI-powered insights example

Our smart 3-step statistical analysis cuts through the confusion by showing you what changes actually matter, which improvements are real (not just campaigns stealing clicks from each other), and what will genuinely grow your business.

See the bigger picture across campaign types, product categories, and combined groups—so you'll know when performance changes are worth worrying about or just your campaigns naturally optimizing against each other.

No more second-guessing every dip and spike—just clear information that you can act on immediately.

Instead of manually sifting through reports, AdConsultant highlights what's working, what's trending, and what needs attention — saving you time and enabling you to turn insights into profitable growth.

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Comprehensive Audit Overview

Get a Complete View of Your Amazon or Walmart Advertising Setup & Optimization Opportunties.

Comprehensive audit overview dashboard showing campaign performance metrics and optimization opportunities

View key performance metrics, campaign health indicators, and optimization opportunities all in one place. Quickly identify which areas of your account need immediate attention.

Track progress with indicators showing campaign performance trends, budget efficiency, and conversion effectiveness across your account.

Get actionable insights and recommendations based on proven best practices that have driven success for Fortune 500 brands and growing businesses alike.

Navigate seamlessly to detailed audit sections with clear priority rankings, so you know exactly where to focus your optimization efforts for maximum impact.

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Learn What Works — and Why

Our extensive library explains our methodology and what we've tested and learned drives performance — from fundamentals to advanced tactics.

Calculating ROAS Targets
Single Product (ASIN / Item) Structure
Bid Optimization
Brand vs Non-Brand
Brand Search Ads
Budget Shift
Placement Bidding
Limited by Budget Optimization
Product Conversion Efficiency
Optimization Opportunities Philosophy
Impression Share & Ad Position
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*Based on observations from our years of consulting for Fortune 500 and smaller brands using Amazon or Walmart Sponsored Product Ads. These are approximate estimates and individual results will vary. This is not a guarantee of specific outcomes for your campaigns.